Music Festivals – A new approach to literary education

Music that seeks your soul

IndiEarth music festival 2015

Music Mosaic: Creativity is not where the mind is, it’s where the heart is. BY MAYA JUMANA MAHABLESHWARWALLA

Central theme of the Festival:

IndiEarth XChange is an annual trade event of music, movies and media. In this extraordinary three-day literary carnival, musicians and film-makers, from all over the world participate to showcase their talent to relevant media promoters.

Music that seeks your soul
Music that seeks your soul

IndiEarth XChange was founded in the spirit to give a relevant media platform to Indian artists for whom it’s inexpedient to promote their work.

Tails on Fire:English Alternative band
Tails on Fire:English Alternative band

It’s a literary festival that aims at presenting music and movies  from a melange of diverse cultures and languages that influence a medley of cosmopolitan peace and harmony. The idea of music trade was conceptualized in 2012 by Soniya Mazumdar and Yotam Agam.

Sonya Mazumdar is the Founder/CEO of EarthSync, a music production house, an award-winning documentary film producer and a global, cross-cultural artistic collaborator.

Sonya Mazumdar: IndiEarth CEO
Sonya Mazumdar: IndiEarth CEO

She says, “Music is just one of the things inside XChange; there’s also the film festival, conferences, workshops along with business networking…. What we’re trying to do is create a global hub right here in Chennai for independent arts.”

Showcasing talented Independent artists
Showcasing talented Independent artists

EarthSync’s initiative, IndiEarth Project, was created to build a multi-country collective of professional, cultural, educational and economic collaborations for the development of the independent music, film and media industry infrastructure in India.

Based in south India, IndiEarth is a record label and producer of high-quality visual content, live shows and online platforms, with operational, production, project, and recording expertise.

Industry panelists: IndiEarth 2015
Industry panelists: IndiEarth 2015

According to Simon Broughton, Editor-in-Chief of Songlines magazine UK and main world music critic of  London’s Evening Standard, “Through the music journalism workshop, a practical training of music reportage is given to professional journalists where they get to attend, enjoy and review the music concerts.”

Simon Broughton: Music critic
Simon Broughton: Music critic

The artists, on the other hand, enjoy the well-deserved appreciation of their work and media exposure.

Yotam Agam:IndiEarth CTO
Yotam Agam: IndiEarth CTO

According to Yotam Agam, the Co- Founder/CTO of EarthSync, “We believe in the concept of free trade of music and literary arts. It’s an occasion where we have seen the attendee numbers increase every year since its inception in 2012, as the popularity of the weekend music exchange increases with the desired crowd.”

Encore!
   Encore!

Behind the scenes with musicians

The global music trade event this year saw a grand participation from budding Indian artists. One of them was Kiran Ahluwalia, an Indo-Canadian musician who fuses elements of African beats with Indian classical music.

She says, “Festivals like the XChange give music lovers a chance to experiment with their music taste. It also helps in opening up the audience to a wide variety of arts and cultures that inspire different kinds of musical genres.”

Find out about a new genre of music- Sahara Desert blue in an exclusive interview with Kiran Ahluwalia

This kind of cross-cultural variety in music helps in understanding and in cultivating a pleasant sense of cultural diversity.

Tajdar Junaid: Multi-instrumentalist
Tajdar Junaid: Multi-instrumentalist

It opens your understanding and appreciation of  many forms of music which you wouldn’t come across elsewhere.

Ziskakan: African Rhythms
Ziskakan: African Rhythms

Good music, as they say, helps you in recharging your body, soul and mind. What better way than to find out for yourself what kind of music does that for you than at such a musical carnival?

music carnival
     music carnival

Music festivals like IndiEarth attempt to make this the most musically divine experience for connoisseurs of arts and  culture.

Ecelectic performances
Ecelectic performances

Artists and their works:

Movies and music have a way of reflecting social lifestyle and trends in society. Movie screenings and music at the event definitely proved their worth.

Sulemani Keeda: Non commercially worthwhile
Sulemani Keeda: Non commercially worthwhile

 

Matrimony: lifestyle trend reflection
Matrimony: lifestyle trend reflection

Some of the most artistically coveted works that stole the show at this year’s XChange were by live multi-insturmentalist band –Tajdar Junaid

and a path-breaking four-minute feature film Trip.

The XChange 2015 showcased some of the finest Indian and global independent artists from over 50 countries.

global fusion
ALDOC: Flute & vocals

The event was held at Taj Connemera between November 28 and 30. The main sponsors of the event were Chennai-Live, Kingfisher and MTV-Indies.

Image courtesy: http://blog.indiearth.com

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