Music Mosaic: Creativity is not where the mind is, it’s where the heart is. BY MAYA JUMANA MAHABLESHWARWALLA
Central theme of the Festival:
IndiEarth XChange is an annual trade event of music, movies and media. In this extraordinary three-day literary carnival, musicians and film-makers, from all over the world participate to showcase their talent to relevant media promoters.
IndiEarth XChange was founded in the spirit to give a relevant media platform to Indian artists for whom it’s inexpedient to promote their work.
It’s a literary festival that aims at presenting music and movies from a melange of diverse cultures and languages that influence a medley of cosmopolitan peace and harmony. The idea of music trade was conceptualized in 2012 by Soniya Mazumdar and Yotam Agam.
Sonya Mazumdar is the Founder/CEO of EarthSync, a music production house, an award-winning documentary film producer and a global, cross-cultural artistic collaborator.
She says, “Music is just one of the things inside XChange; there’s also the film festival, conferences, workshops along with business networking…. What we’re trying to do is create a global hub right here in Chennai for independent arts.”
EarthSync’s initiative, IndiEarth Project, was created to build a multi-country collective of professional, cultural, educational and economic collaborations for the development of the independent music, film and media industry infrastructure in India.
Based in south India, IndiEarth is a record label and producer of high-quality visual content, live shows and online platforms, with operational, production, project, and recording expertise.
According to Simon Broughton, Editor-in-Chief of Songlines magazine UK and main world music critic of London’s Evening Standard, “Through the music journalism workshop, a practical training of music reportage is given to professional journalists where they get to attend, enjoy and review the music concerts.”
The artists, on the other hand, enjoy the well-deserved appreciation of their work and media exposure.
According to Yotam Agam, the Co- Founder/CTO of EarthSync, “We believe in the concept of free trade of music and literary arts. It’s an occasion where we have seen the attendee numbers increase every year since its inception in 2012, as the popularity of the weekend music exchange increases with the desired crowd.”
Behind the scenes with musicians
The global music trade event this year saw a grand participation from budding Indian artists. One of them was Kiran Ahluwalia, an Indo-Canadian musician who fuses elements of African beats with Indian classical music.
She says, “Festivals like the XChange give music lovers a chance to experiment with their music taste. It also helps in opening up the audience to a wide variety of arts and cultures that inspire different kinds of musical genres.”
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This kind of cross-cultural variety in music helps in understanding and in cultivating a pleasant sense of cultural diversity.
It opens your understanding and appreciation of many forms of music which you wouldn’t come across elsewhere.
Good music, as they say, helps you in recharging your body, soul and mind. What better way than to find out for yourself what kind of music does that for you than at such a musical carnival?
Music festivals like IndiEarth attempt to make this the most musically divine experience for connoisseurs of arts and culture.
Artists and their works:
Movies and music have a way of reflecting social lifestyle and trends in society. Movie screenings and music at the event definitely proved their worth.
Some of the most artistically coveted works that stole the show at this year’s XChange were by live multi-insturmentalist band –Tajdar Junaid
and a path-breaking four-minute feature film Trip.
The XChange 2015 showcased some of the finest Indian and global independent artists from over 50 countries.
The event was held at Taj Connemera between November 28 and 30. The main sponsors of the event were Chennai-Live, Kingfisher and MTV-Indies.
Image courtesy: http://blog.indiearth.com